Design Firm Wants to Beautify New Jersey's Offshore Wind Farms
New Jersey recently approved expanding coastal wind farms. Rows of large, three-finned windmills could soon be installed in the ocean along the Jersey shore. Advocates praise the move as one of the best ways of providing cost-effective and environmentally friendly energy for our state. However, there are many in New Jersey, especially those who live at the Shore, who oppose the wind farms. They make the compelling argument that windmills are kind of ugly. They believe that people would rather see lovely oil tankers cruise along the horizon than view hideous white windmills closer to shore. In an attempt to address this controversy, the state has commissioned a proposal by Hide In Plain Sight (HIPS), a company that specializes in beautifying unsightly outdoor technology. "Our goal is to make things invisible," said Jack Griffin, spokesperson for HIPS. "You probably have never seen our work because when we do the job right, there's nothing to see." Until recently...